products_new.php

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<?php
$product = \Magento\TestFramework\Helper\Bootstrap::getObjectManager()->create(\Magento\Catalog\Model\Product::class);
$product->setTypeId(\Magento\Catalog\Model\Product\Type::TYPE_SIMPLE)
    ->setAttributeSetId(4)
    ->setName('New Product')
    ->setSku('simple')
    ->setPrice(10)
    ->setVisibility(\Magento\Catalog\Model\Product\Visibility::VISIBILITY_BOTH)
    ->setStatus(\Magento\Catalog\Model\Product\Attribute\Source\Status::STATUS_ENABLED)
    ->setWebsiteIds([1])
    ->setStockData(['qty' => 100, 'is_in_stock' => 1, 'manage_stock' => 1])
    ->setNewsFromDate(date('Y-m-d', strtotime('-2 day')))
    ->setNewsToDate(date('Y-m-d', strtotime('+2 day')))
    ->setDescription('description')
    ->setShortDescription('short desc')
    ->save();